Jadeo is a crew of party producers based in Montevideo, Uruguay. Jadeo is known as one of Uruguay’s newest, most unique and avangard movement of party culture in this region. They are steadily building a devoted community who doesn’t have time for regulars and mainstreaming events. My challenge at the begining of that crew was to create a visual identity that brings to life their vision of avantgarde culture, neoperreo and intimacy in the comunity.
- Art Direction
Passion on digital era
From the beginig the principal idea was a mix between any kind of dance, club culture and futurism.
The Jadeo identity it's always changing. It is focused in the warm climax on the club, achieving a memorable result.